$22.00
$28.00
Reshad Ababulgu White Honey
Coffee Roots
On our way back to Jimma from visiting producers in Gera, Moata’s phones were ringing constantly. A few of those calls came in from Rashad Ababulgu, a coffee farmer located near to the Biftu Gudina Cooperative who had, for years, been selling cherry to Duromina. It was starting to get dark and we had a way left to go, so instead of taking a detour, we arranged to meet them on the side of the road a few kilometers from their farms. Reshad had received drying materials and support through USAID, gotten an export license and in the last year had sold coffee for export destined for Korea—and had friends in his community, other smallholders, who were similarly positioned to begin direct export. With his own export license, he's able to capture higher prices and market his coffee and brand year-overyear to returning buyers like Crimson.
